Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and introducing a brand-new product category – the Vision Pro headset.
In 2025 there’s even more change coming, with a new iPhone ‘Air’ rumored to be joining the iPhone 17 line up, updates to all three Apple Watch models, the M5 chip coming to the MacBook Pro and iPad Pro, a mysterious HomeHub, a long overdue Mac Pro update, and much more.
In this article, we take a look at what new products we expect Apple to launch in the remainder of 2025 and beyond. We have investigated every rumor and trend we could find to bring you our predictions. Read on to find out what could be in store.
2025 new Apple products
Before we begin with the predictions, here’s a quick look at what Apple released so far in 2025:
- February 2025: iPhone 16E – the replacement for the iPhone SE and iPhone 14 brought Apple Intelligence support to the entry-level iPhone.
- March 2025: iPad Air M3 and A16 iPad launched on March 4 and MacBook Air M4 and M4 Max Mac Studio on March 5.
Apple’s 2025 new products so far
Foundry
Upcoming Apple Products in 2025
In the sections below we’ve split the upcoming new products into categories including Mac, iPad, iPhone, Apple Watch, Home, AirPods, and some new product categories.
Read on to find out what to expect at Apple’s next event and throughout 2025.
New iPhones in 2025
Foundry
What’s next for the iPhone? We can be pretty certain that a new iPhone lineup will arrive in September 2025, as it always does. This year among the new iPhones expected is a brand new handset: the iPhone 17 Air.
- iPhone 17: Available in Black, White, Steel Gray, Green, Purple and Light Blue, the iPhone 17 will sport an A19 processor and a 24MP TrueDepth camera on the front. Coming September 2025
- iPhone 17 Air: This new iPhone will replace the iPhone Plus configuration. At just 6.25mm thick it’s going to follow Apple’s trend for thinner ‘Air’ products. To protect against bending it will be made from a titanium-aluminum alloy. Available in Black, White, Light Blue and Light Gold. Coming September 2025
- iPhone 17 Pro: Even more powerful thanks to the A19 Pro and 12GB RAM, the Pro model will have a 48MP Telephoto camera and a 24MP TrueDepth front camera. It will come in Black, White, Gray, Dark Blue and Orange. Coming September 2025
- iPhone 17 Pro Max: Expect superior battery life thanks to the 5,000mAh battery. There will be a steel body in the pro models, for better heat dissipation. Coming September 2025
Read: iPhone 17 rumors for the latest information we have.
Coming in 2026…
- iPhone 17e: The iPhone 17e isn’t expected until early 2026. The iPhone 16e was introduced in February 2025, so an update isn’t likely before it is a year old. Coming Spring 2026.
Things may change later in 2026. The iPhone 18 Pro could launch that September, but Apple could delay the iPhone 18 and release that handset alongside the iPhone 18e in the spring of 2027, according to some reports.
New Apple Watch in 2025
Mahmoud Itani / Foundry
The Apple Watch Series 10 launched in September 2024, but there was no update for the Apple Watch Ultra or the Apple Watch SE. In 2025 it looks like Apple will update the whole line up.
- Apple Watch Series 11: New wireless chip could reduce energy consumption, high blood pressure monitoring possible. Coming September 2025.
- Apple Watch Ultra 3: Gaining 5G support (with 5G RedCap), satellite connectivity for emergency texts. Coming September 2025.
- Apple Watch SE 3: New display sizes possible. Some reports say Apple could move the Apple Watch SE launch to spring. Coming September 2025 or Spring 2026.
For more information read: Apple Watch Series 11
New AirPods in 2025
Foundry
The AirPods Max and AirPods Pro have only had minor updates since they launched a few years ago, but the next generation has yet to materialize. Will they get a full update in 2025?
- AirPods Pro 3: New design, health-related features, H3 chip, better active noise cancellation. Coming September 2025.
Read: New AirPods rumors for more information.
Coming in 2026…
- AirPods Max 2: In need of an update, but it probably won’t be until 2026.
New iPads in 2025
Dominik Tomaszewski/IDG
Apple doesn’t update the iPads every 12 months, but it does appear that an update is coming to the iPad Pro soon.
- iPad Pro: Said to be getting an M5 chip and more RAM. Possible wireless MagSafe charging. Coming October 2025.
Read: M5 iPad Pro: Everything you need to know.
Coming in 2026…
- iPad: The 2026 iPad could have an A18 chip, so it will support Apple Intelligence (finally).
- iPad mini: Rumored to be getting the A19 Pro (same chip as in the iPhone 17 Pro).
New Macs in 2025
The Mac Pro is long overdue an update.
Apple / Foundry / André Martin
The M4 Macs have arrived, so now Apple will be looking to roll out the M5 chip to the MacBook Pro. But there is one Mac still waiting for an M4: the Mac Pro.
- MacBook Pro: M5, M5 Pro and M5 Max chips. Coming October 2025.
- Mac Pro: M4 Ultra or M4 Extreme with improved Neural Engine for enhanced AI capabilities. Thunderbolt 5. Coming late 2025.
Read: M4 Ultra Mac Pro rumors and M5 MacBook Pro for more information.
Coming in 2026…
- M5 MacBook Air: We don’t expect much to change other than the processor. Coming Spring 2026.
- M4 Ultra Mac Studio: The Mac Studio gained an M4 Max and an M3 Ultra in 2025. In 2026 it may get an M4 Ultra.
- iMac Pro: Apple is said to be working on a new “Pro” version of the iMac, a return of the 27-inch iMac Pro perhaps.
Read: M5 MacBook Air for more information.
Apple Home products coming in 2025/2026
Foundry
If Apple was never to innovate away from the products it makes right now it could be left behind as technology progresses. It’s no surprise therefore that the company is working on various new areas. We don’t expect these to land in 2025, but rumors suggest that some of them still could arrive sooner rather than later.
- HomePod with screen: A screen would make the HomePod infinitely more usable, we really hope this rumor materializes. Coming late 2025 or 2026.
- New Apple TV: An update that will bring Apple Intelligence to the set top box. Coming late 2025 or 2026.
- HomeHub: There are claims that Apple has big plans for the smart home and is working on a number of HomeHub related products including an iPad like smart display that allow you to control your home devices vis HomeOS software and a device said to mount a camera on a robot arm that can follow you around! Coming late 2025 or 2026.
Other Apple products coming in 2025/2026
- Cheaper Vision Pro: Apple is said to be at work on two updated models: a cheaper Vision Pro, and another high-end model. There may be as many as four new AR/VR products coming. At any rate an M5 powered Vision Pro is said to be launching soon.
Apple products that (probably) won’t launch…
- Apple Car: If you were hoping for a physical Apple Car prepare to be disappointed. Apple has cancelled the Apple Car project after about a decade of development. But this doesn’t mean there is no future for Apple’s car-related research. An update to CarPlay could takes things beyond maps and music, giving users complete control over things like climate control. Read: The Apple Car is dead. Where does that leave Apple’s auto ambitions?
New Apple products that launched in 2024 (and before)
Here’s a quick look at what Apple released in 2024:
- The Vision Pro headset arrived in the U.S. on February 2.
- The M3 MacBook Air launched on March 4.
- The M2 iPad Air, the M4 iPad Pro, and the Apple Pencil Pro all launched on May 7.
- iPhone 16 and iPhone 16 Plus launched on September 9.
- iPhone 16 Pro and iPhone 16 Pro Max launched on September 9.
- Apple Watch Series 10 launched on September 9.
- AirPods 4 launched on September 9 and new colors (and USB-C) for the AirPods Max were introduced.
- iPad mini A17 Pro launched on October 15.
- Apple launched the M4 iMac, Mac mini, and MacBook Pro the week of October 28.
What Apple released in 2023
Apple hit the ground running in 2023 and closed the year with the Vision Pro, although it didn’t arrive until 2024:
- M2 Mac mini
- Mac mini with M2 Pro
- 14-inch and 16-inch MacBook Pro with M2 Pro chip
- New full size HomePod (bit of a surprise this one!)
- A larger 15-inch MacBook Air
- A new Mac Pro with the M2 Ultra
- A new Mac Studio, also with M2 Ultra and M2 Max.
- iPhone 15, Plus, Pro and Pro Max
- 2023 Apple Watch Series 9 And Ultra 2
- M3 iMac
- M3, M3 Pro and M3 Max MacBook Pro (14-inch and 16-inch)
- And of course, the brand-new Vision Pro headset was unveiled
What Apple released in 2022
- 12.9-inch and 11-inch M2 iPad Pro
- 10.9-inch iPad, 10th generation
- iPhone 14 and 14 Plus
- iPhone 14 Pro and 14 Pro Max
- Apple Watch Ultra
- Apple Watch Series 8
- Apple Watch SE (2nd generation)
- AirPods Pro (2nd generation)
- iPhone SE (3rd generation)
- iPad Air (5th generation)
- Mac Studio (1st generation)
- Studio Display
- M2 MacBook Air
- M2 13in MacBook Pro
What Apple released in 2021
- HomePod mini in new colors
- MacBook Pro with M1 Pro and M1 Max
- AirPods (3rd generation)
- Apple Watch Series 7
- iPhone 13-series
- iPad mini (6th generation)
- iPad (9th generation)
- iMac M1
- iPad Pro M1(3rd and 5th generation)
- Apple TV 4K (2nd generation)
- AirTag
What Apple released in 2020
- AirPods Max
- MacBook Air M1
- 13-inch MacBook Pro M1
- Mac mini M1
- iPhone 12-series
- HomePod mini
- iPad Air (4th generation)
- Apple Watch SE
- iPad (8th generation)
- Apple Watch Series 6
- 27-inch iMac (Intel)
- 13-inch MacBook Pro (Intel)
- iPhone SE
- MacBook Air (Intel)
- iPad Pro (2nd and 4th generation)
For information about what Apple launched in the decade before that read:
