Latest Apple Insights

Today’s Apple deals are starting off with a new all-time low on the 15-inch 24GB M4 MacBook Air. While we are still tracking prices at $150 off on just about every configuration, Amazon is taking things even lower on the 24GB 15-inch model at up to $167 off the going rate. We are also tracking […]

Macworld If you’ve ever wanted to take an early look at new versions of Apple’s operating systems before they launch, and maybe help shape them in the process, then Apple’s beta program is something you should consider. This initiative allows developers and public beta testers to gain access to the updates before they’re released, so

F1 is by far Apple’s biggest movie swing of the year. It’s the only title Apple will give a wide, lengthy theatrical release, in the hopes of it becoming the company’s first summer blockbuster. The new trailer just arrived, providing our best look yet at what’s coming. more…

Macworld The iPhone hasn’t seen a truly radical change in design since the switch from Home button to a notch in 2017, and some models have been almost indistinguishable visually from their predecessors. (Line up the iPhone 14 Pro, 15 Pro, and 16 Pro on Apple’s comparison page and you’ll struggle to see much evolution.)

Interim Sonos CEO Tom Conrad said in an interview that two of the unpopular decisions the company made were deliberate, but the biggest problem was that it failed to understand how its products were used in the real world. Conrad said that Sonos would never have released the new app had it fully appreciated the

Macworld Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and introducing a brand-new product category – the Vision Pro headset.  In 2025 there’s even more change

Apple stock soared almost 6% at market open today, following the announcement of an easement of US tariffs on China. The countries agreed over the weekend to cut reciprocal tariffs from 125% to 10%. However, the deal is set to expire in 90 days as talks over a longer-term resolution continue. Naturally, investors in Apple

A report over the weekend said that iOS 19 will have a small but useful new feature when using public Wi-Fi hotspots. According to Bloomberg, if we register with any of our Apple devices, then all our other ones will automatically log us in next time. In other words, register for your coffee shop Wi-Fi

SoundCloud is the latest company to run into trouble after quietly adding an AI clause to its terms and conditions. The clause appeared to allow the company to use subscriber work to train AI models … more…

Macworld In last week’s column, I managed to find the cloud (looming financial and political uncertainty) floating around the silver lining that was Apple’s record-breaking quarterly results. But this week I thought I’d look at the situation from a more optimistic point of view. There are problems for Apple, almost everywhere you look. But if