Latest Apple Insights

The Bluetooth Special Interest Group (Bluetooth SIG) announced this week the specifications for the next generation of technology called “Bluetooth 6.0.” It brings a number of enhancements to the wireless protocol, but one of them will help Apple improve its Find My network for tracking devices. more…

Luma Touch co-founder Terri Morgan joins us to discuss creating LumaFusion, early struggles to gain traction, thoughts on AI and creativity, opinions on in-app subscriptions, and what’s new in LumaFusion 5.0. 9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime

Apple will unveil its all-new flagship iPhone lineup next week, including the iPhone 16 and iPhone 16 Pro. If you’re thinking ahead about which to buy, here are a few different advantages the iPhone 16 Pro will have over the iPhone 16 – even though there are more similarities than ever expected this year. more…

Just like Apple did in 2020, many other PC makers are also trying to switch from Intel processors to ARM chips in order to improve performance and energy efficiency. However, while this transition has been smooth on Apple’s side, things are complicated for Windows users. Those who have given ARM PCs a try have been

Ahead of the iPhone 16 event next week, CIRP is out with a new report to answer the question, “what compels new iPhone purchases?” Interestingly, only 18% of respondents said new features were a reason to buy a new iPhone, here’s what matters most in convincing customers to upgrade. more…

Macworld Perhaps the biggest new feature of the iPhone 16 line this year will be the inclusion of a Capture button for the camera. If the rumors and leaks are correct, this capacitive, haptics-enabled button will be located on the right side of the phone and a little further down so that it will rest

Apple Music is expanding its collection of personalized mood radio stations for subscribers. These first debuted back in February with “Love” and “Heartbreak” stations, and now Apple is adding five new options that Apple Music subscribers can find on their “Home” page in the app. more…

Apple’s September 9 event is almost here, and we’re expecting a lot of new product announcements. These include the iPhone 16 and 16 Pro, Apple Watch Series 10, Ultra 3, and SE, and new AirPods 4 and likely AirPods Max 2. But Apple may have a surprise up its sleeve: AirPods SE. Here’s why the

Macworld Unlike the iPhone, Apple ships a USB-C power adapter with all its MacBooks: Air and Pro. Unless your laptop stays in the same place all of the time, having a spare or a specific travel MacBook charger is a useful addition. You can buy a second Apple charger or check out more versatile, cheaper

Macworld The new iMac is down to its best price again, making it the perfect time to grab one of the coolest desktops you could ever own. Now available for $1,100 at Amazon, a $200 discount and the best price we’ve seen so far. The 2023 iMac is the complete setup, featuring a computer, display,