Latest Apple Insights

Macworld Apple CEO Tim Cook rallied the troops at an unusual hour-long company meeting at the end of last week, talking up what he described as as “amazing” pipeline of products on the way. Bloomberg’s Mark Gurman reported on the all-hands gathering in the latest edition of his Power On newsletter, citing the testimony of […]

Earlier this year Apple shared early details of its forthcoming plans to support brain-controlled technology for iPhone, iPad, and more. Now, a new video has been published showing the first live demonstration of the tech. more…

Macworld Need to tweak a PDF on your Mac, but limited to a janky software? PDF Reader Pro lets you edit actual text and images inside your PDF files — not just mark them up. And unlike Adobe Acrobat, you pay once and own it forever — Now $29.97 (MSRP $79.99). Unlike basic PDF readers, this premium

Macworld There was an odd moment last week when JPMorgan analysts released a client note about the first folding iPhone. It was an interesting enough document, backing predictions of a launch next year and hinting at a slightly lower price than previously expected. But what struck me was the part where this year’s phones were

T-Mobile last year announced that it was buying most of US Cellular, in a deal said to be worth a total of $4.4B. That deal has now completed. T-Mobile says that USCellular customers will stay on their existing plans “for now,” adding that they will later be able to choose to switch to one of

We’ve already had a first look at what is alleged to be the battery for the upcoming iPhone 17 Air, but a new photo gives us a really good sense of just how thin it is. The photo shows the battery side-by-side with that of the iPhone 17 Pro … more…

Alongside an iPhone Fold expected to launch next year, Apple has long been reported to be working on a foldable iPad with an 18.8-inch display. There have, however, been very different estimates of the timeline for the product – and the latest report isn’t good news. Estimates have so far ranged from late next year

Macworld At a glance Expert’s Rating Pros Impressive battery capacity 15W Qi2 Strong range of colors Built-in kickstand 8K option Cons Apple Store prices higher Our Verdict We love the many available color options, the handy kickstand and the record-equally recharge test performance, plus the unique 8K option. Price When Reviewed This value will show

Reddit CEO Steve Huffman confirmed plans for paid subreddits earlier this year but now says that the initiative has been de–prioritized. However, he says that the company still believes in the opportunity, suggesting that a Reddit paywall of some kind will be introduced at some stage … more…

We’re about a month away from the unveiling of Apple’s new iPhone 17 lineup. But today, a new report from The Elec shares about a big display upgrade in the works for a future iPhone model. more…