Latest Apple Insights

Macworld Apple has big plans for the smart home in 2025. Having long struggled with limited device support and complex standards, the company wants to move forward with simplified platforms, deeper device integration and improved software. This change in strategy is intended to strengthen the Apple ecosystem and make it competitive at a time when […]

Did you know that Apple, for years, has had a system and process for sending ‘threat notifications’ to users of suspected spyware attacks? Here’s what that means, and new details on the guidance Apple gives users with a compromised device. more…

Macworld When they already have the best phone on the planet, what do you buy an iPhone user? We’re here to help you select the best iPhone gifts available—perfect gifts for Christmas, birthdays, Fathers Day, Mothers Day, anniversaries, and when you are just feeling generous. If not a brand new iPhone (check out our iPhone

Macworld Here at Macworld we’re extremely fond of Apple’s AirTag, which we consider by far the best Bluetooth tracker for an iPhone or Mac user. However, one complaint raised in our AirTag review was that it doesn’t have an attachment hole, which means you’re forced in most situations to buy an accessory to put it

Macworld If you haven’t checked the calendar lately, the holidays are nearly upon us, and if you haven’t gotten around to getting something for the Apple fans in your life, we have the perfect solution: an eGift card. You don’t have to spend a lot, you’ll get it immediately, and your recipient will love it.

Macworld Apple released only one new Apple Watch in 2024: the Apple Watch Series 10. It offers a refined design and a few modest upgrades over the Series 9. Apple did not update the Ultra 2, and instead just added a new color option. You can also still buy the Apple Watch SE from 2022.

I didn’t waste any time when AirTags first came out, immediately buying eight of them: for five bags, keys, a videography rig, and a bicycle. But I’ve also repurposed some of them during trips for some AirTag sharingwith friends, and iOS 18.2 makes this option even better. I’ve confessed before to being something of a

We learned earlier this week of a Bluesky extortion issue, emerging after the social network said that it would use domain name ownership as a way to verify the identity of public figures. Bluesky hasn’t fully addressed the issue, but has taken one step toward reducing the problem of scammers impersonating well-known people on the

AI video editing based on text prompts is coming to Instagram next year, with the company’s head showing off the ability to do things like change your clothing and video background, as well as some funkier stuff like adding animated characters. The company had earlier shown a demo video (below) of completely AI-generated video, stating

Macworld Apple has had a jam-packed 2024. From kickstarting its spatial computing era with the Vision Pro to finally embracing AI on its platforms—the firm has laid some solid groundwork that could reshape the tech industry in the coming years. Nevertheless, the iPhone maker still has some tricks up its sleeve. If the rumors turn