Latest Apple Insights

iPhone 16 and iPhone 16 Pro introduce a new Camera Control button. As I’m thinking about this physical hardware button, it occurs to me that I’m sort of getting an Action button for the first time — despite currently being an iPhone 15 Pro Max user. more…

Macworld The first seemingly legitimate benchmarks of Apple’s new A18 Pro chip have apparently leaked out, and they show a healthy boost in performance that should keep Apple on top of the smartphone performance charts for a while. The Geekbench 6 listing for “iPhone17,2” means we’re looking at the performance numbers for an iPhone 16

The iPhone 16 Pro is getting a new color: desert titanium. It’s the focus of all of Apple’s product marketing shots. But look closely and you may just wonder, like I have, what color ‘desert’ really is. From some angles desert titanium looks gold, while others make me think gray. So which is it? more…

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While pre-orders on the Apple Watch Series 10, black Apple Watch Ultra 2, AirPods 4, and more are now live, today we spotted some seriously notable ways to score some deals via trade-ins. Firstly Best Buy is offering $300 on good condition Series 9 (41mm and 45mm) against Series 10 pre-orders – that yields a price as low

We got our first look at a Geekbench result from the iPhone 16 yesterday, with somewhat disappointing results. There was a decent improvement in single core performance, but the multi-core score was abnormal. However, today’s results paint a much more promising picture. more…

Macworld On September 9, 2024, Apple pulled back the covers on its latest generation of iPhones, ushering in the age of the iPhone 16. As with the previous lineup, you get four models to choose from: the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max. Here, we’ll compare the standard

Apple has created a new way for developers to entice users back to their apps. Soon, you may start seeing special offers from subscription apps whose plans you’ve canceled. more…

Trying to decide between an iPhone 16 and iPhone 16 Pro? The 16 Pro is, on paper, a better device than the iPhone 16. It has several key advantages that are hard to argue with. However, it’s not better in every way. The iPhone 16 comes with its own unique strengths. Here are the top

One of the upgrades coming to the iPhone 16 line-up is faster wireless charging, and you may be tempted to upgrade to a new MagSafe charger, coupled to a beefier charging brick, to take advantage of the 25W charging speed. But just because you can charge your phone faster doesn’t mean that you should …