Latest Apple Insights

Macworld Not that customers have stopped buying the “declining” iPhone, by any means, but Apple would love to correct the perception that it’s stopped innovating in the smartphone space. As if stung by Mark Zuckerberg’s dubious criticisms, Apple will make a big push in 2025 to restore the iPhone’s momentum. The focus of 2025 will […]

Apple was already facing a $1B lawsuit on behalf of British developers, but is now up against an even larger one on behalf of app buyers in the UK. Both antitrust lawsuits have the same basis – that Apple is abusing its monopolistic control over the sale of iPhone apps to charge excessive commissions …

Sonos CEO Patrick Spence has been replaced in his role and is leaving the company. Its interim CEO says this is because the company “let far too many people down.” Customers have been calling for Spence to be sacked ever since the disastrous launch of a new app left many of them struggling with connectivity

The upcoming change in the presidency has seen a number of companies make changes to long-standing policies, in fields spanning content moderation to DEI policies. As we reported on Friday, however, Apple is holding firm on its own Diversity, Equity and Inclusion (DEI) policies, urging shareholders to reject a resolution to abandon them … more…

Macworld Apple is no stranger to unsolicited shots across the bow. The latest comes from Meta CEO Mark Zuckerberg, who used his time on the Joe Rogan Experience podcast to take a few shots at the iPhone maker. “I feel like they haven’t really invented anything great in a while. It’s like Steve Jobs invented

Macworld When you charge as much for a smartphone as Apple does, you need to have a seriously good marketing department. And even then, it helps if you give them something unique to work with. Some years ago, Apple settled on privacy as its unique selling point. This made a lot of sense, strategically: the

Macworld Good VPNs aren’t too hard to find. The real problem is finding one that isn’t priced like a second internet bill. The solution is to find a quality VPN that also has a lifetime option, and that’s where RealVPN really shines. RealVPN is the real deal, letting you connect multiple devices and access worldwide

For anyone who grew up with a Gameboy Color in hand and a love for Pokémon, the Gamebaby case brings all that nostalgia right to your iPhone. As someone who still gets excited about retro gaming, this new accessory is a game-changer (literally). With physical buttons that snap onto your phone, the Gamebaby transforms your

According to Bloomberg’s Mark Gurman, the next generation entry-level iPad will sport the A17 Pro chip. We always expected the 11 to support the Apple Intelligence feature set, though it was unclear which chip Apple would end up putting in the lower-end device. more…

According to Mark Gurman from Bloomberg, Apple will be launching a new later this year, as well as introducing refreshes for Apple Watch Series 11 and Ultra 3. Based on todays rumors, it’s sounding like it’ll be a big year for Apple Watch. more…