Latest Apple Insights

Tech analyst Omdia said back in May that Apple is “highly likely” to launch its first OLED MacBook Pro models in 2026, despite some reports that the switch would happen in 2025. Two more analysts have now expressed the same opinion, stating that Apple will stick to mini-LED screens for next year’s models … more…

Apple’s announcement of the new AirPods Pro hearing aid feature has triggered a fall in the stock value of major standalone hearing aid brands. The Cupertino company had long been expected to add hearing aid features to AirPods, and Monday’s event revealed the details … more…

Macworld One of the enduring features of the Apple Watch is its three activity rings: Move, Exercise, and Stand. Apple made Close Your Rings a central piece of Apple Watch marketing and even built many of its special Activity Badges around various streaks where you close your rings every day for a certain period of

An AT&T ‘free’ iPhone 16 promo invites both new and existing customers to “get the new iPhone 16 Pro, on us, with eligible trade-in, guaranteed.” As is usual with such offers, however, the headline giveth and the small print taketh away – with two big catches … more…

Macworld For the second year in a row, Apple has added a button to the iPhone. New iPhone buyers will have two different hardware buttons to get familiar with, both the Action Button (introduced on the iPhone 15 Pro, and now on all iPhone 16 models) and the all-new Camera Control button. For those of

Macworld Apple keeps adding helpful new features to AirPods Pro 2, but this latest firmware update is bigger than most—it’s all to get them ready for the big iOS 18 and macOS Sequoia update next week. The new firmware version is 7A294 (the previous version was 6F8) and it is available for both the Lightning

Apple has already confirmed that it will release iOS 18 to the public next week, on September 16. The update brings a lot of new features, but some users may not want to install it right away to avoid bugs and compatibility issues with important apps. Because of this, Apple will let users stay on

As the official launch of iOS 18 approaches, Apple is now inviting developers to submit their new apps or updates ready for the next versions of the company’s systems. This also includes watchOS 11 and macOS Sequoia, which are coming next week. more…

Apple introduced AirPods Max in 2020, and the company’s premium headphones have gone almost four years without an update. On Monday, Apple finally announced some news for AirPods Max – but unfortunately, it’s not all that exciting. That’s because the “new” USB-C AirPods Max have pretty much the same hardware as the original version. more…

Macworld There may be a cool new color for the Apple Watch Ultra 2, but otherwise, it’s the same device as last year’s model. And if you can do without black, we’re seeing the best price on the Apple Watch Ultra 2 right now, which is available for $689 at Amazon, down from $799. The