Latest Apple Insights

Using AirPods Pro 2 as a hearing aid is better than an over-the-counter dedicated device

When Apple issues the firmware upgrade needed to use AirPods Pro 2 as a hearing aid, it will put the company into direct competition with existing over-the-counter (OTC) products. Most OTC hearing aids offer Bluetooth headphone functionality, so a single device will serve both functions either way, but AirPods will offer two significant advantages … […]

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Apple shares first example image made by Apple Intelligence: Craig Federighi’s dog

Apart from some marketing materials, we have not yet seen Apple Intelligence image generation features in action. Image Playgrounds and Genmoji are not currently available in the iOS 18.1 Apple Intelligence betas; they are rumored to launch as part of the iOS 18.2 cycle later this year. However, Apple has today shared a real-world example

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Apple Intelligence servers are really basic, says Craig Federighi – and that’s deliberate

Apple software SVP Craig Federighi says that the Private Cloud Compute servers used for Apple Intelligence features are really basic – and with good reason. The exec says it’s one of a number of decisions the company made to ensure that it’s AI cloud servers form a “hermetically sealed privacy bubble” with your iPhone …

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Forget the Pro, the iPhone 16 has everything you need

Macworld In recent years, Apple has actively distinguished between its regular and Pro iPhone models. Beyond the superior camera system with a telephoto lens, Apple has routinely introduced exciting perks as Pro iPhone exclusives—the Dynamic Island, 48MP main camera, Action button, even Apple Intelligence—all of which remained exclusive to the Pro variants for a year.

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