Latest Apple Insights

Ahead of the iPhone 16 event next week, CIRP is out with a new report to answer the question, “what compels new iPhone purchases?” Interestingly, only 18% of respondents said new features were a reason to buy a new iPhone, here’s what matters most in convincing customers to upgrade. more…

Macworld Perhaps the biggest new feature of the iPhone 16 line this year will be the inclusion of a Capture button for the camera. If the rumors and leaks are correct, this capacitive, haptics-enabled button will be located on the right side of the phone and a little further down so that it will rest

Apple Music is expanding its collection of personalized mood radio stations for subscribers. These first debuted back in February with “Love” and “Heartbreak” stations, and now Apple is adding five new options that Apple Music subscribers can find on their “Home” page in the app. more…

Apple’s September 9 event is almost here, and we’re expecting a lot of new product announcements. These include the iPhone 16 and 16 Pro, Apple Watch Series 10, Ultra 3, and SE, and new AirPods 4 and likely AirPods Max 2. But Apple may have a surprise up its sleeve: AirPods SE. Here’s why the

Macworld Unlike the iPhone, Apple ships a USB-C power adapter with all its MacBooks: Air and Pro. Unless your laptop stays in the same place all of the time, having a spare or a specific travel MacBook charger is a useful addition. You can buy a second Apple charger or check out more versatile, cheaper

Macworld The new iMac is down to its best price again, making it the perfect time to grab one of the coolest desktops you could ever own. Now available for $1,100 at Amazon, a $200 discount and the best price we’ve seen so far. The 2023 iMac is the complete setup, featuring a computer, display,

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Today’s collection of Apple deals and accessories is now ready to go. Our lineup is headlined by another chance at the lowest price we have seen for a new M3 MacBook Air with 16GB of RAM – you can score a $200 price drop on the 256GB/16GB model right now down at $1,099 shipped. That

Apple’s Beats brand is teasing the long-awaited refresh to its popular Powerbeats headphones. In a new collaboration with MLB star Shohei Ohtani on social media, Beats gives a brief look at the new Powerbeats Pro 2, which it says will be released sometime in 2025. more…

Macworld After almost a decade of using the Apple Watch, you might think you’d know all the tips and tricks by heart. But this one may surprise you—and I have to admit I had never heard of this ingenious little trick making the rounds on Reddit. It involves a basic function that’s been built in