Latest Apple Insights

Apple has had a big day. Following the launch of the iPhone 16 and 16 Pro lineup, plus new Apple Watch and AirPods models, the company has released the RC (release candidate) versions of its major OS updates. iOS 18 and more are now available as RC betas ahead of their full public launch next […]

Following the iPhone 16 keynote, Apple has added a new Beats branded iPhone case to the Apple Store. more…

Apple today announced that Apple Intelligence will begin in beta starting in October, with iOS 18.1. The first features of the Apple Intelligence suite will be exclusive to US English language users. Apple will roll out Apple Intelligence to more languages over time. In December, the company will add support for English dialects in Australia,

Apple today announced the new A18 chip, featuring a six-core CPU, five-core GPU, and sixteen-core Neural Engine for faster artificial intelligence performance. Apple also said the A18 has a new memory subsystem to traffic data as quickly as possible. Compared to iPhone 15 with the A16 Bionic chip, Apple says the A18 chip is up

Apple today announced the iPhone 16 and iPhone 16 Plus, which Apple said “is built from the ground up” for Apple Intelligence. The iPhone 16 features a new capacitive button on the side of the device to make it easier to capture photos and videos; Apple calls this the ‘Camera Control’. The action button, previously

Today during Apple’s ‘It’s Glowtime’ event, the company debuted new AirPods products. One such product is AirPods Max. However, instead of shipping AirPods Max 2, Apple is instead releasing an “updated” AirPods Max with some new features. more…

Apple has announced some new hearing health related features, coming as a software update for . This includes a hearing protection mode being enabled by default, offering passive noise cancellation in loud environments. Apple is also launching a “clinical grade” hearing aid mode, as part of a software update coming later this year. more…

Apple has unveiled AirPods 4, the latest generation of its AirPods wireless earbuds. Today during the iPhone 16 event, ‘It’s Glowtime,’ the company launched the brand new AirPods 4. Here’s everything you should know about the latest AirPods. more…

Macworld Apple’s big iPhone event is here! The Glowtime iPhone event will kick off at 10am PT with a video keynote that introduces the biggest new products of the fall: the iPhone 16 and Apple Watch Series 10. And there may be a few surprises along the way as well, including new AirPods, an iPad

The rumor mill was unclear on whether we were going to see an Apple Watch Ultra 3 announced today, and the naysayers were right: there was no new model of the high-end Watch. Instead, Apple announced a new satin black titanium version of the Ultra 2. The original Apple Watch Ultra was launched in 2022,