Latest Apple Insights

Apple’s announcement about the upcoming AirPods hearing aid capability hasn’t just upset the share price of existing brands – it’s also likely to lead to some social norms being challenged. In addition, the uncertainty of whether someone wearing a pair of AirPods means that they either can or can’t hear you is likely to create […]

Macworld If you have an iPad already or are thinking of picking up an older one, maybe a refurbished model, you’ll need to know how long it will still be able to use the newest version of iPadOS. Apple is usually excellent in this area, often keeping older generations of its products on the latest

With the switch to titanium last year, Apple dramatically reduced the weight of the iPhone 15 Pro and iPhone 15 Pro Max. This year, however, Apple has reversed some of that progress with the iPhone 16 Pro and iPhone 16 Pro Max, both of which have bigger screens. more…

Meta has admitted to scraping all public Facebook and Instagram posts made since 2007 in order to train its generative AI model, adding to the privacy contrast with Apple Intelligence. While the admission was made during a public enquiry in Australia, the company’s statement applies globally … more…

Tech analyst Omdia said back in May that Apple is “highly likely” to launch its first OLED MacBook Pro models in 2026, despite some reports that the switch would happen in 2025. Two more analysts have now expressed the same opinion, stating that Apple will stick to mini-LED screens for next year’s models … more…

Apple’s announcement of the new AirPods Pro hearing aid feature has triggered a fall in the stock value of major standalone hearing aid brands. The Cupertino company had long been expected to add hearing aid features to AirPods, and Monday’s event revealed the details … more…

Macworld One of the enduring features of the Apple Watch is its three activity rings: Move, Exercise, and Stand. Apple made Close Your Rings a central piece of Apple Watch marketing and even built many of its special Activity Badges around various streaks where you close your rings every day for a certain period of

An AT&T ‘free’ iPhone 16 promo invites both new and existing customers to “get the new iPhone 16 Pro, on us, with eligible trade-in, guaranteed.” As is usual with such offers, however, the headline giveth and the small print taketh away – with two big catches … more…

Macworld For the second year in a row, Apple has added a button to the iPhone. New iPhone buyers will have two different hardware buttons to get familiar with, both the Action Button (introduced on the iPhone 15 Pro, and now on all iPhone 16 models) and the all-new Camera Control button. For those of

Macworld Apple keeps adding helpful new features to AirPods Pro 2, but this latest firmware update is bigger than most—it’s all to get them ready for the big iOS 18 and macOS Sequoia update next week. The new firmware version is 7A294 (the previous version was 6F8) and it is available for both the Lightning