Latest Apple Insights

Apple is making a big change to Siri’s leadership within the company. Per Mark Gurman, former Vision Pro head Mike Rockwell will now be in charge. While this might seem like an odd fit, the best part of the move may actually have little to do with Rockwell specifically, and more what it says about […]

Lots of attention right now is on Apple’s Siri struggles. But to shift to the company’s positives for a moment, the most recent Apple product has proven an unusually great one. Here’s why the M4 MacBook Air represents Apple at its best, and along with the recent Mac mini, hints at a positive new trend.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Siri shake-ups, iOS 19 goals, C2 modem, and new Apple displays. Here are this week’s Apple rumors. more…

Macworld Apple has long been rumored to be working on a smart home control tablet, which many have dubbed “HomePad.” The device will reportedly feature a new interface that lets users control their smart home accessories, view relevant data like the temperature and weather, FaceTime their contacts, and more. It won’t have an App Store,

Macworld When they already have the best phone on the planet, what do you buy an iPhone user? We’re here to help you select the best iPhone gifts available—perfect gifts for Christmas, birthdays, Fathers Day, Mothers Day, anniversaries, and when you are just feeling generous. If not a brand new iPhone (check out our iPhone

Ever see Jason Vorhees, hockey mask and knife in tow, out on the town on a Friday that isn’t the 13th? It turns out the masked serial killer from the movies uses Siri. Here’s how we know… more…

Believe it or not, Apple’s 2025 iPad lineup is actually much less confusing than in years past. Although, with four main models—the iPad (11th Gen), iPad Mini 7, M3 iPad Air, and M4 iPad Pro—there is still plenty of nuance to understand to make sure you make the right choice. But the reality is that

Benjamin and Chance react to the biggest stories of the week, including Apple’s commitment to support encrypted RCS, the rumored launch of a new live translation feature for AirPods, and the ongoing fallout of the Siri feature delays. Apple is also forced to add a variety of APIs to let third-party devices access iOS notifications

Apple is shaking up its executive team in light of ongoing struggles to roll out advanced Apple Intelligence features for Siri. Bloomberg reports that Apple CEO Tim Cook “has lost confidence in the ability of AI head John Giannandrea to execute on product development.” As such, Mike Rockwell, current vice president of the Vision Products Group and

One of the biggest narratives currently going around about Apple is the company’s AI struggles. But while those struggles are very real, Apple has two big aces up its sleeve that should minimize the damage from ‘new Siri’ shipping late, and propel the company into a bright future. Those two things: innovations in Apple’s upcoming