Latest Apple Insights

Macworld If you haven’t checked the calendar lately, the holidays are nearly upon us, and if you haven’t gotten around to getting something for the Apple fans in your life, we have the perfect solution: an eGift card. You don’t have to spend a lot, you’ll get it immediately, and your recipient will love it. […]

Macworld Apple released only one new Apple Watch in 2024: the Apple Watch Series 10. It offers a refined design and a few modest upgrades over the Series 9. Apple did not update the Ultra 2, and instead just added a new color option. You can also still buy the Apple Watch SE from 2022.

I didn’t waste any time when AirTags first came out, immediately buying eight of them: for five bags, keys, a videography rig, and a bicycle. But I’ve also repurposed some of them during trips for some AirTag sharingwith friends, and iOS 18.2 makes this option even better. I’ve confessed before to being something of a

We learned earlier this week of a Bluesky extortion issue, emerging after the social network said that it would use domain name ownership as a way to verify the identity of public figures. Bluesky hasn’t fully addressed the issue, but has taken one step toward reducing the problem of scammers impersonating well-known people on the

AI video editing based on text prompts is coming to Instagram next year, with the company’s head showing off the ability to do things like change your clothing and video background, as well as some funkier stuff like adding animated characters. The company had earlier shown a demo video (below) of completely AI-generated video, stating

Macworld Apple has had a jam-packed 2024. From kickstarting its spatial computing era with the Vision Pro to finally embracing AI on its platforms—the firm has laid some solid groundwork that could reshape the tech industry in the coming years. Nevertheless, the iPhone maker still has some tricks up its sleeve. If the rumors turn

Macworld At a glance Expert’s Rating Pros Super fast 6GBps reading, 5GBps writing via Thunderbolt 5 Rugged and weatherproof Handsome design A bargain compared to Apple internal SSD upgrades Cons Expensive compared to Thunderbolt 3/USB Requires an M4 Pro/Max Mac for full 80Gbps performance Limited compatibility with older hardware and software. Our Verdict We love

Macworld Apple last updated the Mac Pro in 2023 when it was the last Mac to be outfitted with an M-series chip–three years after Apple started to use its own silicon in Macs. The Mac Pro may be on a longer update cycle than the other Macs because it’s an expensive machine with features that

Macworld Picture your beloved AirTag, but so flat it actually fits in your wallet. Yup, no awkward bulge in your pocket to keep track of your cards and cash—just this wallet tracker in the shape of a credit card. Bold claim: These KeySmart SmartCards might be better than the AirTag. They work with Apple’s Find

Macworld Jealous of those fancy new Macs with their “Apple Intelligence” that magically enhances photos and videos? Well, you don’t need to upgrade your perfectly good Mac just to get in on the AI action. This photo and video enhancer adds the same capabilities to your machine—no Apple Store visit required. Just pay $35.99 for