Latest Apple Insights

Last year Apple launched Music Haptics in iOS 18, letting users experience Apple Music songs through haptic taps and vibrations. Ahead of upgrades to the feature in iOS 19, today the company shared a new video spotlighting Music Haptics. more…

Macworld Gorgeous, light, powerful, and even more affordable, the M4 MacBook Air is on sale over at Amazon right now for one of the best prices we’ve ever seen. You can get the version with all the bells and whistles—24GB of RAM and 512GB of storage—for just $1,245 right now, a savings of $154 off

Apple and Comcast kicked off a partnership this year to support MLS Season Pass, which saw Major League Soccer matches stream on Comcast Xfinity cable channels. In an expansion of that relationship, Apple is making more of the MLS Season Pass content free to watch for Xfinity subscribers, at no additional charge. more…

Rumors have long indicated new AirPods Pro were in the works, with a fall launch expected. But now, a leak from Apple’s own software has brought the first official hint that AirPods Pro 3 are coming soon. more…

Sony has now officially unveiled the new WH-1000XM6 headphones. What might be the most anticipated pair of headphones in the last year has finally arrived as a follow up to some of the most cherished over-ear ANC cans in the business. This time around featuring a new, faster processor, enhanced noise cancellation, even better call

Apple’s long-brewing next generation of CarPlay is finally here. CarPlay Ultra officially launched this morning. And while anyone not driving an Aston Martin may be disappointed, Apple’s announcement actually brought good news for all CarPlay users. more…

Later this month, Vision Pro’s first ever feature-length Immersive Film premieres. In a new interview, the subject of that film, Bono, has shared about his experience on the project and Apple’s ambitions with Vision Pro, the product’s struggles being affordable, and more. more…

Today’s best Apple deals include wearables, tablets, accessories, earbuds, and more. Firstly, we have some seriously notable open-box deals with the 512GB 13-inch M4 iPad Pro at up to $329 off and one of the better deals this year on the black Apple Watch Ultra 2 at over $120 off. Next we have a new

Macworld Ever since Apple unveiled its ambitious next-gen CarPlay in-car experience at WWDC 2023, we’ve been waiting for the first vehicles to arrive. Nearly two years later, the first models running the new system are finally rolling off the lot—and it finally has a proper name. Apple and Aston Martin announced on Thursday that CarPlay

It’s taken a very long time, and it’s so far only being offered by a single, niche car-maker, but next-gen CarPlay – which Apple has branded CarPlay Ultra – is finally here. It’s currently limited to Aston Martin, and is available with new orders, alongside a software update being made available to owners of existing