Latest Apple Insights

The is officially certified as ‘Works with Apple Home‘. It’s the company’s first Hub/bridge device to earn Apple’s smart home badge, which allows for easier control of SwitchBot devices inside the Home app and HomeKit. more…

Apple’s UAE YouTube channel posted an iPhone 16 Pro ad today, promoting the Camera Control button as a great way to snap quick shots. Watch the video below, and answer our poll: Do you use the Camera Control button on your iPhone? more…

Macworld It’s hard to believe, but if you’ve been an Apple Music subscriber since its inception, you’ve been streaming for a full decade. Announced as “One more thing” at WWDC 2015, the service launched on June 30, 2015, months before iOS 9 and Mac OS X 10.11 El Capitan landed later that fall. To celebrate

Macworld If you want the best tablet you can possibly get, look no further than the M4 iPad Pro. And right now, it’s never been cheaper—with an all-time-low price cut of $200 off, you can get yourself your very own iPad Pro for as low as $1,099. The same discount applies to all other storage

Apple’s iPhone 17 lineup will be unveiled just two months from now, and while most features of the new models have already leaked, there’s at least one big question mark that could swing a lot of upgrade decisions: ProMotion. more…

Cloud storage is pretty much a must–have these days, but if there’s one thing none of us need in life it’s yet another monthly or annual subscription. This 4th July you can declare your independence from ongoing cloud fees by taking advantage of a pCloud lifetime plan – with savings as high as 70% …

Spanish company TOT Power Control has been awarded $110.7 million in damages after a federal jury in Delaware found that Apple’s devices infringe on a patent related to 3G wireless communications. Here are the details. more…

Apple’s well documented struggles to upgrade Siri with AI might have an unexpected fix. Per Mark Gurman, Apple is considering powering its revamped Siri with third-party AI models from Anthropic or OpenAI. Here’s why that could be the best move for Apple and users. more…

A climber stranded at nearly 11,000 feet in the Colorado wilderness was rescued this week thanks to Apple’s Emergency SOS satellite messaging feature. Here’s what happened. more…

Apple launched Apple TV+ with the flashy drama The Morning Show, starring Reese Witherspoon and Jennifer Aniston. With the debut drama about to enter its fourth season in September, Apple is doubling down on Aniston’s star power. The streamer announced that Aniston will headline a new ten-part dramedy, entitled ‘I’m Glad My Mom Died’, by