Latest Apple Insights

F1 is by far Apple’s biggest movie swing of the year. It’s the only title Apple will give a wide, lengthy theatrical release, in the hopes of it becoming the company’s first summer blockbuster. The new trailer just arrived, providing our best look yet at what’s coming. more…

Macworld The iPhone hasn’t seen a truly radical change in design since the switch from Home button to a notch in 2017, and some models have been almost indistinguishable visually from their predecessors. (Line up the iPhone 14 Pro, 15 Pro, and 16 Pro on Apple’s comparison page and you’ll struggle to see much evolution.)

Macworld Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and introducing a brand-new product category – the Vision Pro headset.  In 2025 there’s even more change

Apple stock soared almost 6% at market open today, following the announcement of an easement of US tariffs on China. The countries agreed over the weekend to cut reciprocal tariffs from 125% to 10%. However, the deal is set to expire in 90 days as talks over a longer-term resolution continue. Naturally, investors in Apple

A report over the weekend said that iOS 19 will have a small but useful new feature when using public Wi-Fi hotspots. According to Bloomberg, if we register with any of our Apple devices, then all our other ones will automatically log us in next time. In other words, register for your coffee shop Wi-Fi

SoundCloud is the latest company to run into trouble after quietly adding an AI clause to its terms and conditions. The clause appeared to allow the company to use subscriber work to train AI models … more…

Macworld In last week’s column, I managed to find the cloud (looming financial and political uncertainty) floating around the silver lining that was Apple’s record-breaking quarterly results. But this week I thought I’d look at the situation from a more optimistic point of view. There are problems for Apple, almost everywhere you look. But if

During Apple’s recent earnings call, CEO Tim Cook revealed that absorbing the impact of tariffs was likely to cost the company about $900M in the current quarter. However, he refused to be drawn about whether we can expect iPhone 17 prices to be increased in response. A new report today claims that Apple is considering

Macworld Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams

Macworld At a glance Expert’s Rating Pros Views, searches, and de-duplicates media across one or more Photos libraries Copies and moves media among libraries Advanced search options for fine-grained queries Bulk editing of title, caption, and keywords, including the use of token replacements Advanced export choices Works with iCloud Photos-stored images and videos Cons Lacks