Latest Apple Insights

Rumors about what to expect from the iPhone 17 Air are heating up as we approach the September iPhone event. A new leak today suggests that the iPhone 17 Air will be available in four colors: black, silver, light gold, and light blue. Meanwhile, a separate rumor sheds more light on which chip the iPhone […]

Apple’s original flagship TV+ series, The Morning Show, returns this fall with season 4. Here’s the first trailer and summary of the new season. more…

Macworld Even if you don’t need a new Mac this Prime Day, you can still power up your existing one with a new monitor or dock. Like this one: the awesome Anker Prime charger is a fantastic $60 off right now, bringing the price to $110, a savings of 35 percent on its $170 MSRP.

Macworld Looking for a great deal on a new hard drive or SSD to use with your Mac? We see some great deals on storage in the Amazon Prime Day sale (running July 8 to 11), so there’s no better time to pick up a deal on some new external storage for your Mac. The

Macworld If you’re in the market for a new Mac, we’ve got good news for you. Amazon Prime Day has begun, and lasts until July 11. You’re sure to find some handy Mac discounts over the 4-day sale. The Amazon Prime Day sale is a great way to save some money when buying a new

Macworld Amazon’s Prime Day is in full swing, and Apple deals are everywhere. But this one might be the best: Apple’s newest A16 iPad is down to its lowest price ever as Amazon is now selling Apple’s entry-level iPad for $279, a savings of $70 and $20 lower than its previous best price. But while

In recent years, Apple developed a system codenamed Presto, which updates sealed iPhones wirelessly. This way, customers can unbox their new devices that are already running the latest version of iOS, no matter how long they’ve been sitting in stock. Now, the company is working on something similar for the Mac. more…

Macworld If you’re wondering if MacBooks are on sale for Prime Day, you’ll be glad to learn that yes, you can find savings on MacBooks at Amazon. Huge savings, in fact! Sales on MacBooks are normal for most of the year, but the best deals tend to happen during Amazon’s big sales events. With Amazon’s

Macworld Refusing to allow continued failures in the AI arena to dampen its enthusiasm for the topic, Apple appears to be working on an AI-powered chatbot for customer support. Aaron Perris, a contributor for MacRumors, spotted code indicating work on a “Support Assistant” for the Apple Support app. The assistant isn’t live yet, but MacRumors

X owner Elon Musk recently implemented changes to the platform’s AI chatbot Grok, explicitly telling it not to trust mainstream media and to be less politically correct. Obviously there was no way anyone could possibly predict how that would turn out, so it’s a complete shock that Musk has been forced to silence it …