23 Years of the iPod: How Elite Obsolete Electronics keeps the music playing

There’s probably enough material to produce a book about the importance of the iPod to Apple’s history (and revenue). Yet, the company said goodbye to the brand in 2022 as it finally discontinued the last edition of the iPod Touch. There is a small but growing community committed to keeping the dream alive. Elite Obsolete Electronics is one of the companies that saw growing Reddit communities dedicated to the iPod and the iPod Classic. I recently chatted with the owner, Austin Lucas, about the company and its success.

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