In 2024, Apple’s hits were misses and its misses were hits
Macworld Where I grew up, you’d often hear the phrase, “Don’t get your hopes up!” Not in any kind of discouraging, Dickensian sense, I hasten to add. Merely a friendly warning that high expectations often lead to disappointment. We’re a cynical bunch in the British midlands. But Apple’s upper management come from more sunnily optimistic […]
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